Daniel H. Pink. Drive: The Surprising Truth About What Motivates Us. Riverhead Books, U.S. 2009. 256 page. (Hardbound).
Daniel Pink points out that Encarta was developed by a of well-paid team by Microsoft as a flagship project, but it lost out to Wikipedia that was developed by people without payment. Modern human resource management (HRM) emerged in the industrial revolution and was based on extrinsic motivations—“carrots and sticks” such as “if you do …